Madly Sweetly – AW25 equilibrium
A state of physical balance and a calm state of mind – we have found our Equilibrium! Our collection of easy, everyday wear, and hardworking separates continues to evolve in line with our lifestyle requirements. Wearability is front of mind with styling this season, and this extends to our prints as well as garment shapes and colours.
Our popular sporty twill suiting is re-imagined in fresh colours with additional detailing. We’ve also offered this without detail on the jackets and pants so you can mix and match how you want to build your wardrobe. For those wanting a more classic look, we have a pared back Jacket with metal fastening and tapered pant. For those wanting up to the minute fashion, we have cropped boxy jackets teamed with wide leg pants and straight skirts that have a subtle nod to cargo styling. These are offered in a utilitarian stretch Cavalry twill, and a gorgeous tweedy tartan in shades of brown. Denim is dark and wintery, offered in a wide leg jean, our popular tulip jean, and an updated A line skirt.
Essential layering options are provided with our mixed media pieces as well as a soft cotton winter version of our Wistful Shirt. Our fun graphic print tees have also been winterised with long sleeve tees and sweatshirts printed with original graphics derived from our prints. Pleats have been refreshed into a sophisticated all over pleated top and a striking skirt with contrast side panels. Dresses are button through, tunic style, or a cute sweatshirt / cotton poplin combination. And there are plenty of versatile dress building options using our top + skirt = dress equation. Outer layers come in the form of an update of our popular Supreme Coat with detachable hood, or a new quilted boxy jacket with asymmetrical opening and contrasting dyed to match twill sleeves and back panel feature.
For prints we have an exciting blurred tartan in two colourways used both traditionally and on the diagonal. We also have a small scale blurred floral and a beautifully coloured Jacobean floral. Rounding out the smaller print offer are two geometric prints, one multi coloured and small scale, and the other, more dramatic in a tight neutral colour palette.
Colour is always important, and we support a strong neutral palette of black, cocoa, navy, stone and khaki with exciting highlight colours borrowed from the spice cabinet – ginger, cinnamon, mustard and thyme. Pinks are dusky or mauve tinted, blues range from azure to denim and greens from grass to spruce.
Our knitwear offer has increased by consumer demand. On the strength of this show of confidence we have extended from light transeasonal knits through to heavy fireside knits to provide all the weights you will need throughout the season. We’ve used all the blends of superfine merino, cashmere, cotton and wool as well as some acrylic / polyester blends that can’t be beaten for fluffy softness. T-shirt styling, skinny ribs, vests, tunics and waistcoats for layering, and cardis are chunky, soft or blanket like and reversible.
There has never been a better time to wear Madly Sweetly – and we encourage you as always, to wear it your way!
See the collection View the LOOKbook