Madly Sweetly Spring 24 –
in sync
When you’re in the flow you know. When everything is falling into place you feel connected. When there is no resistance, no push, no pull, you know you’re in sync. This is how we are feeling – in the zone, centered, in our creative happy place. Our Spring 24 collection, In Sync, is an assemblage of effortless, functional, wearable styles, destined to become new favourites.
With less reliance on prints, our selection needs to be hard-working and highly wearable. Each print has been designed with this ethos in mind and rendered in easy to co-ordinate colour palettes. We have also wrapped support around the prints with co-ordinating printed tees and a sophisticated version of the bucket hat.
We have used all the greens this season – bottle, palm, khaki, kelly, jade, olive, and sage. Our highlights are saffron, watermelon, sienna, sky and cobalt blue. Underpinning all the colour is a tight neutral palette of chalk, taupe, and white.
Fabrications are smarter with natural blends that are textured, sateen finished, or feature a subtle natural sheen. Our popular vintage washed linen is back in fresh co-ordinating colours. For Summer linen reigns supreme in both plain and prints, coordinating back with a rainbow of ramie tops providing light relief.
Feminine bias cut and A-line skirts are cut to flatter. Pants range from tapered to palazzo with a highlight being the relaxed update of our popular Daisy Jean which is also offered in a coloured stretch herringbone twill. Shirt dresses are heroed and feature tuck detailing, creative waist shaping, removeable belts and the versatility to be styled as duster coats.
Our occasion styles are elegant and refined with shape flattering silhouettes featuring princess seams, waist shaping, and less volume in general. They all offer the versatility of casual styling for extended wear.
Statement sleeves are still present but the focus has moved from shoulder to cuff with lantern shapes, ruched sleeve detailing and interesting trim placement.
Stripes offer another layer of variety and a non-print print option to match back with plains and prints providing another layer of styling possibilities.
Moving into Summer styling is predominantly causal with a deconstructed shirt dress stealing the show with its featured contrast printed plackets. We’re loving our colourful oversized ramie shirts with sleeves ruched up over our printed tees with either shorts, pants or our new A-line skirt. For even wear we have tops styled back with our Occasion Pants from Spring and several hardworking dresses that can easily be dressed down for every day once the occasion has passed.
Madly Sweetly – as always, we encourage you to wear it your way!.
See the collection View the LOOKbook